Buying a list of Dynamics companies: 6 things to check

Whether you are a Dynamics partner looking for migration projects, an ISV selling extensions, a recruiter placing consultants or a vendor of a competing ERP, the value of a list comes down to a few things: companies that really run the product you target, today, and that you can locate.

1. Is the information dated?

An installed base keeps changing: companies migrate, switch ERP, merge or close. A row without a date may describe yesterday or ten years ago. Ask for the date of the latest evidence for each company: it tells you whether the information is still current.

2. Are the product and version specified precisely?

“Microsoft Dynamics” is not enough. Business Central, Finance & Operations, NAV and AX are different markets, each with its own partners, budgets and timelines. For NAV and AX, the version matters too: a company on NAV 2017 loses support on 11 January 2027, while one on NAV 2009 has had none since 2020. See our NAV end-of-support timeline.

3. Is the migration status shown?

A company still on NAV, one in the middle of a migration, one that has just moved to Business Central and one that has left Dynamics call for completely different messages. A good list tells these cases apart, so that you reach each company at the right time.

4. Does the coverage match your market?

Check that the list covers the region where you sell, with the companies’ cantons, and that it is not limited to the big cities or to one language region. Also check that these really are Swiss companies, not just subsidiaries of foreign groups whose ERP is decided abroad.

5. Can you see a sample?

A reputable seller shows real rows before the sale. Pick out a few companies in the sample that you already know, and check that the product, version and status match what you know.

6. What does the licence allow?

Read the terms of use: who in your company may use the list, for how long, whether updates are included and what is prohibited, such as resale.

What whoruns365 offers

Every company on our lists is verified. Each row gives the product and, where known, the canton, the date of the latest evidence and, for NAV and AX, the version and migration status. The lists cover the whole of Switzerland, across all three main language regions. The free sample shows you 20 real rows, and our offers page links to the licence terms.

For the overall figures, read our overview of Microsoft Dynamics in Switzerland.